“The main idea was to make a real ritual — something that could be an act, through virtual reality media, to heal the soul of the viewer,” said Director Gianluigi Perrone. “I actively looked for a top-notch VR studio that can produce VR content to the highest industrial standard and ultimately chose Immers Studio after exploring several options.” This is one of Perrone’s first two films shot in virtual reality and screened at Cannes.
The Cannes Film Festival first introduced screenings of virtual reality short films in 2016. This year, the VR Experience was expanded into a five-day industry program. “The rarity of quality VR content inspires filmmakers to adapt this emerging technology, and Immers Studio has dedicated the last three years to creating original VR content, which can be viewed exclusively via our head-mounted display,” said Kirin Lee, CEO of Immerex.
Virtual reality will fundamentally change the way movies are watched, and Immerex, headquartered in Santa Clara, CA, develops a content-rich, end-to-end VR ecosystem to bring users a portal solution for the ultimate cinematic experience.
Immerex, based in Santa Clara, CA, develops a content-rich, end-to-end virtual reality ecosystem to offer industry-leading portable cinematic VR experiences. Immers Studio is the content and production arm of Immerex. Immerex’s VR ecosystem includes proprietary VR head-mounted displays and a tightly integrated content portal to provide the best personal viewing experience for ultimate visual enjoyment. The sleek design of the company’s hardware and portal allows users to experience a virtual world with true emotion, including premium VR entertainment content, live events and spontaneous life experiences. With international roots and powerful partnerships, Immerex is bringing virtual reality entertainment experiences to mainstream audiences.
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