Nickelodeon Brings SlimeZone, Network’s First Social Virtual Reality Experience, to IMAX VR Centres Globally

BURBANK, Calif.–(BUSINESS WIRE)–Nickelodeon and IMAX Corporation (NYSE:IMAX) have partnered to bring
SlimeZone, the network’s first multi-player social virtual reality (VR)
experience, to IMAX VR Centres globally. Created in the Nickelodeon
Entertainment Lab, SlimeZone allows up to six players to step inside the
Nickelodeon virtual world, play games, watch cartoons and slime friend
s. SlimeZone debuts today exclusively at IMAX VR Centres in Los Angeles,
New York City and Toronto, and is scheduled to launch at centers in
Shanghai, Bangkok and Manchester (UK) soon.

“Our SlimeZone partnership with IMAX lets kids and families interact
with Nickelodeon properties and characters by bringing them to life in
new and innovative ways,” said Cyma Zarghami, President, Nickelodeon
Group. “This new VR experience will also show the creative community how
we are using technology to create unique forms of entertainment for all

“IMAX VR is designed to be a highly social, group experience – which
makes Nickelodeon’s SlimeZone a perfect fit to bring to our centres,”
says David Campbell, Executive Vice President of Corporate Development
and Theatre Operations, IMAX Corp. “We are excited that IMAX VR players
will get exclusive access to this exciting, fun and family-friendly
virtual world.”

SlimeZone is a multi-player social VR experience that allows kids and
families the opportunity to interact in a Nickelodeon-designed virtual
world. After selecting an avatar, users of all ages can slime blast
their friends with Nickelodeon’s iconic green slime, play games such as
ping pong and basketball, create art projects using glitter streams and
colorful paint, and watch fan-favorite Nickelodeon cartoons.

Non-virtual reality players can participate alongside their friends and
family as they explore the Nickelodeon world in spectator mode, by
flying a virtual drone from a device to slime players.

Nickelodeon first debuted SlimeZone at VidCon US 2017, an annual
multi-genre online video conference. SlimeZone was built using Epic’s
Unreal Engine and Nvidia FleX particle system for slime simulation.

Launched in 2017, the Nickelodeon Entertainment Lab focuses on
long-range research and development of emerging technologies. The Lab
experiments with VR, mixed-reality, augmented reality and artificial
intelligence to provide Nickelodeon artists and creators with innovative
tools that inspire new ways to tell stories for the next generation of

Nickelodeon recently announced a financial investment in Dreamscape
Immersive, the location-based VR startup, whereby both entities have
committed to produce an experience using Nickelodeon’s IP for kids and

For pricing, availability and show times, please visit


IMAX VR is a mind-shattering VR experience in a location-based,
state-of-the-art Experience Centre. The IMAX VR Experience features a
unique combination of premium technology and world-class content that
lets users see, feel, move and play in new worlds in a powerfully
immersive and realistic way, much like IMAX® theatres offer moviegoers a
differentiated and best-in-class film experience. With groundbreaking VR
headset technology, 360-degree sound and sophisticated room tracking,
players will be instantly transported into new virtual worlds that are
more realistic than anything imaginable.

The centres employ a new modular design – proprietary to IMAX – that
consist of several “pods” to allow multiple players to enjoy
interactive, exciting, moveable VR experiences. The pods, which are
designed to optimize user mobility and interaction in virtual
environments, can be adapted for specific content experiences – whether
single or multi-user.

About Nickelodeon

Nickelodeon, now in its 38th year, is the number-one
entertainment brand for kids. It has built a diverse, global business by
putting kids first in everything it does. The company includes
television programming and production in the United States and around
the world, plus consumer products, digital, recreation, books and
feature films. Nickelodeon’s U.S. television network is seen in more
than 90 million households and has been the number-one-rated kids’ basic
cable network for 22 consecutive years. For more information or artwork,
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc. (NASDAQ:VIA,VIAB).

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